
A BETTER FEELING Visual Direction
Brief
Redefined and solidified visual direction and manifesto of a brand. Created a series of visual assets to set tone of the brand.
Date
2022 to 2023
Description
Worked on the brands overall visual strategy and shaped the art direction for photography, videos and visuals across brand channels. Commissioned and directed all creative campaign work collaborating with creatives, photographers, stylists, across video and stills. Developed brand guidelines for external collaborators and internal team to follow.
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