
KATSU Eyewear
Brief
Led a collaborative collection between graffiti artist KATSU and A BETTER FEELING eyewear
Date
2022 to 2023
Description
Development: Developed 3 styles of sunglasses with graffiti artist KATSU, including R+D, sketching, 3D modeling, sampling, and incorperating new lasering techniques with manufacturer for printing high detailed graphics on lenses, sampling and fit assessment.
Launch: Led creative direction for campaign, art direction for newsstand launch space, creative direction for merch, and creative marketing plan for launch.
Launch: Led creative direction for campaign, art direction for newsstand launch space, creative direction for merch, and creative marketing plan for launch.








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